EG On The Move is to expand its forecourt partnership with Co-op to Lincolnshire with a new roadside service station and convenience store as the pair hunt for new sites.
Located on The Quadrant, Coney Way, Wyberton Services in Lincolnshire, the 24-hour new-to-market site includes six fuel islands and two dedicated HGV lanes.
The Co-op convenience store will offer self-service Starbucks coffee, bakery products, hot food, meals deals, freshly prepared sandwiches, pizzas and everyday essentials.
The pair first launched seven trial sites last summer, including in Sussex, Buckinghamshire and Scotland, and last month opened another roadside service station in Stowmarket.
It comes as Co-op is “focused on scaling” its franchise business, according to director of partnership development, Martin Rogers. Last September, the convenience retailer unveiled ambitions to scale up its franchise business to reach over 500 sites by 2030.
“We look forward to identifying more locations for joint growth with EG On The Move where we can create a compelling forecourt and convenience food offering together,” Rogers added.
Last year, EG On The Move CEO Zuber Issa also unveiled plans to build his own forecourt empire, with 120 forecourt sites planned over the next three years.
Speaking of the launch of the Lincolnshire site, Issa said: “We are focused on growing our network and delivering enhanced customer experiences that reflect the fuel and retail demands of those who travel or live nearby.
“We are delighted to collaborate with Co-op on our latest site, we are committed to quality and innovation and as a trusted retailer we look forward to continuing to grow our relationship with Co-op to enhance the convenience store offer aligned to our forecourts to create a fuel and food destination.”
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