Unitas has launched a new ‘Winning with Unitas’ guide to help suppliers drive volume and growth through a range of retail, wholesale and out-of-home media opportunities.
The print and digital booklet looks at how suppliers have performed best in partnership with the wholesale buying group’s 125 members, using promotions, range guidance, depot and retail activity, and member engagement events to align activation and promotional compliance.
“Our wholesale network offers incredible size and scale, and we’ve created this guide so all brands can maximise every opportunity to exploit that,” said Unitas chief operating officer David Cooke.
“We will work with suppliers to build their campaigns and activate them consistently right through to the end consumer with clear communication, advice from our members, and depot and retail events so they land consistently.
“The highest-performing suppliers think beyond short-term activity, focusing on scalable execution,” he added. “They build plans that are clear, commercially relevant and easy for members to adopt. Most importantly, they treat Unitas as a brand building partner, not simply as a route to market.”
The guide has been shared with suppliers working with the Unitas central team, as well as new suppliers looking to achieve long-term sales growth in partnership with the group. It states: “Let Unitas lead your central campaign narrative. We will translate it into a wholesaler-relevant plan, align members behind them and help shape activities that can be scaled across the group.”
It forms part of Unitas’ wider Brand Builder project, which includes a new suite of activities that look to build supplier sales and brand equity across members’ depots and retail estates as well as the on-trade and foodservice channels.
Unitas head of marketing Belinda Parkinson added: “Compiling the most impactful ways that brands can share their products, promotions and NPD in one at-a-glance guide will open up the wholesale market for existing and future supplier partners, and we’re really looking forward to working with them to deliver exceptional return on their investment.”
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