World cup watching at home in the evening

Over a third of consumers are planning to eat a dish from the host nations

Asda sold the cheapest basket in our World Cup-themed Grocer 33.

Its £77.87 basket was 2.1% cheaper than anywhere else, with substantial price advantages on own-label pepperoni pizza, the BuzzBallz cocktail and hot dog rolls among its nine exclusively cheapest SKUs.

More than a third of consumers are planning to eat a dish from one of the three host nations, according to a survey of 2,000 consumers by VoucherCodes. And second-placed Tesco sold the cheapest ingredients for buffalo chicken – its drumsticks, Frank’s RedHot sauce, Newman’s Own ranch dressing and celery totalled £7.85, a hefty 14% cheaper than anywhere else.

Tesco’s basket came to £79.50. It went heaviest on promotions, with 10 items each on a price cut and multibuy offer. When those multibuys are pro-rated, Tesco’s basket would become the cheapest. Even without them, Tesco showed the biggest monthly price cuts – its basket cost 2.2% less than a month ago. 

Sainsbury’s (£80.69) was 3.7% dearer than Asda, but sold the cheapest ingredients for Mexican beef tacos with guacamole.

Morrisons (£81.48) matched nine of the cheapest items but the only SKU that had the edge was the Jack Daniel’s & Coca-Cola RTD. Its basket was 4.6% more expensive than Asda’s.

Waitrose (£92.14) recorded the biggest year-on-year deflation of the five retailers, with its basked costing 1.4% less than a year ago. It remained uncompetitive on price overall, however, price-matching only two of the cheapest items, the McCain French Fries and Buckwud Canadian maple syrup. 

Retailers are competing for a subdued World Cup spend, pushing down the average basket cost by 0.9% in a month, with the biggest drops in Walkers crisps, own-label pizza and Holy Moly guacamole.

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