Strings & Things is tapping into the World Cup with the launch of limited-edition football-themed Cheestrings packs.
The Kinisla-owned brand said the move was designed to bring a “playful football twist to everyday snacking occasions” and affected four and eight Cheestrings packs.
Each individual Cheestrings wrapper also features a different football quiz question, joke or challenge, although the brand’s core nutritional and real cheese messaging will remain front and centre.
The development builds on Strings & Things’ official partnership with ESF26, the UK’s biggest youth football festival, of which it is the Grand Finale headline sponsor.
“Our limited-edition football-themed packs are a great example of how Cheestrings is continuing to tap into culturally relevant moments in a way that feels fun, playful and true to the brand,” said Kinisla brand manager Ellie Catton.
She added: “We’re helping bring more excitement to everyday snacking occasions, while supporting retailers by creating engaging packs that tap into the nation’s football fever, stand out in fixture and give families more reasons to pick up Cheestrings.”
The limited-edition football-themed Cheestrings packs are available now.
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