Navigate PPWR recycled content mandates with confidence. This exclusive report covers material performance comparisons, lifecycle data and a practical framework for evaluating secondary packaging options.
European brands face a three-way squeeze: escalating recycled content mandates under the EU’s Packaging and Packaging Waste Regulation (PPWR), performance demands that cannot be compromised, and mounting cost pressure.
The PPWR entered into force in February 2025 and applies from August 2026, introducing binding recycled content targets, recyclability requirements and extended producer responsibility obligations across all EU member states. For CPG brands operating across multiple markets, the compliance picture is further complicated by national regulations running in parallel – including plastic packaging taxes in the UK and Spain, and penalties of up to €200,000 in Germany.
The stakes are significant. Brands that fail to comply risk market access restrictions, product recalls and substantial fines – potentially reaching €700,000 or more over five years across just three markets.* Those that move early stand to gain a real competitive edge.
This report gives CPG decision-makers the regulatory grounding they need: clear analysis of PPWR requirements, real-world material performance comparisons, and a practical framework for evaluating secondary packaging options using lifecycle data and total cost of ownership.
*PakTech (2026). Future-proof your multipacks: A data-driven guide for CPG professionals.
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