Au Vodka has partnered with soft drinks brand Tango to launch a duo of new alcoholic ready-to-drink products.
Slimline cans in Apple and Orange have launched in Tesco and across major wholesalers, ahead of a wider grocery rollout including in Asda and Morrisons from next month (rsp: £3.20/330ml).
The 5% abv pre-mix cocktails mark the first time Tango has lent its brand name to a product containing alcohol. They are also Au Vodka’s first ever co-branded launch.
The coming together would combine Au Vodka’s “premium spirits positioning” with Tango’s “highly recognisable flavour profile” to “drive strong consumer trial, retail visibility, and on-trade appeal”, the vodka brand said.
It reflected “growing crossover between soft drinks and alcohol, particularly within the flavour-led ready-to-drink market”, said Munnawar Chishty, chief marketing officer at Tango supplier Carlsberg Britvic.
“This launch combines two brands with strong consumer awareness and gives retailers a product built for visibility, familiarity, and high rate of sale,” said Au Vodka co-founder Jackson Quinn.
Tom Smith, Au Vodka sales director, added: “We see this as a strong commercial opportunity within the ready-to-drink category. Combining the recognition and familiarity of Tango with Au Vodka’s established consumer audience creates a product with broad appeal across both retail and on-trade channels.”
Au Vodka was a standout performer in alcohol last year, with revenues at the Swansea-based supplier climbing by 27.3% to £82.8m in the year to the end of April 2025.
In November, the brand became the bestselling alcoholic ready-to-drink brand in the UK, after sales of its premixed spirits tins and canned cocktails leapfrogged those of Diageo-owned gin giant Gordon’s.
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