Pepsi has extended its zero-sugar cola range with a trio of ice-cream inspired flavours.
Cherry & Vanilla, Raspberry Ripple and Salted Caramel will roll into Tesco stores on 18 May ahead of a wider grocery rollout for Cherry & Vanilla and Raspberry Ripple in July.
Each will be available in a variety of formats including an 8x330ml can multipack (rsp: £7.55), plus 500ml plain and price-marked packs (rsp: £2.39). Cherry & Vanilla and Raspberry Ripple will also be available in individual 330ml cans (rsp: £1)
They join an expanding flavoured cola roster from Pepsi, with the brand having launched Strawberries ‘N’ Cream and Cream Soda flavours last year.
“Pepsi continues to innovate and bring unique flavours, as well as zero sugar offerings to retailers’ shelves,” said Natalia Filippociants, PepsiCo general manager for international beverages in Europe. “These new ice cream-inspired flavours have been crafted with a younger generation in mind, designed to be a fun, zero-sugar summer treat that’s a little unexpected – but in the best way.”
Munnawar Chishty, CMO at Carlsberg Britvic, added: “The addition of these new ice cream flavours is an exciting moment for the Pepsi brand. Shoppers are actively seeking soft drinks that offer great flavour and following in the success of Strawberries ‘N’ Cream and Cream Soda flavours, we’re confident that the trio will continue to deliver.
“With vibrant packaging, and a nostalgic-inspired flavour lineup, the ice cream flavours will offer retailers an eye-catching proposition that stands out in-store and will aim to reach consumers across a range of missions, from on-the-go impulse buys to a treat to cool down in the summer heat.”
The launch of PepsiCo’s Strawberries ‘N’ Cream and Cream Soda flavours last year proved highly incremental to the cola category, according to a study of branded fmcg innovation by Worldpanel.
The duo delivered £2.2m in additional category benefit last year, according to the study, making the launch the fifth most effective NPD in 2025.
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