Brakes is to launch the second round of its ‘Get Set Supply’ programme, designed to help small businesses break into the wholesale market.
Applications for the next round are now open and after an online application process, approximately 12 shortlisted companies will be invited to attend a quarterly innovation session to showcase their products to key procurement contacts and customers.
Following the successful completion of the first round of presentations, the foodservice wholesaler will reveal the companies selected from the initial wave in the new year.
Successful suppliers will then have their products listed and receive tailored support to grow within Brakes, including sales presentations, sampling opportunities and promotional activities.
In addition to this, they will receive mentoring from experienced Brakes colleagues and established suppliers, as well as guidance on driving sales.
Brakes has also committed to training its merchandising team to provide dedicated support to food producers joining the programme.
“Get Set Supply is all about creating opportunities for smaller suppliers and helping them thrive in the wholesale market,” said Sysco GB CEO Paul Nieduszynski.
“By providing mentoring, exposure, and practical support, we’re creating opportunities for innovation and diversity in our supply chain – which ultimately benefits our customers and the industry as a whole.”
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