Caterforce is expanding its Chefs’ Selections Premium Collection with the launch of a new range of breads and cakes designed around some of the key trends shaping the foodservice market.
The foodservice buying group’s new breads include baguettes, deli-style sandwiches, buns and handhelds. “We’re seeing sandwiches become much more elevated, particularly across coffee shops and grab-and-go,” said Caterforce own brand marketing manager Rebecca Woollam.
“Consumers are being offered better breads, more interesting fillings and products that feel much closer to something they might expect from a specialist bakery or deli.”
Caterforce is also launching new cakes centred around trending flavours, including a Matcha Cake, Whiskey Cream Cake, Hazelnut Praline Salted Caramel Cake, and a Spiced Pear Caramel Cheesecake.
The cakes are available now, with the breads scheduled to launch in December.
“Our Premium Collection is an area we’re really focused on developing,” said Woollam. “We want to make sure we’re not simply adding products for the sake of expanding the range; we’re closely examining how menus and consumer expectations are changing and identifying where our own-brand offer can provide something genuinely relevant.
“Our new cakes combine recognisable favourites with flavours such as matcha, hazelnut praline, spiced pear and whisky cream to give operators something that feels a little more special.”
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