Kids’ food brand Little Dish has expanded its Superstars frozen range.
Crispy Fish Bites with Added Veg and Golden Veggie Bites with Mozzarella (rsp: £3.95/300g) are made with natural ingredients. Both are star-shaped bites, coated in gluten-free breadcrumbs.
The former contains sustainably sourced white fish, broccoli, potato and cauliflower; the latter contains butternut squash, carrots, sweetcorn, sweet potato and peas.
Both variants will launch in Ocado from 9 March, with more retailers to follow, building on the success of Superstars Chicken Nuggets With Hidden Veg, which debuted in April.
Superstars Chicken Nuggets was crowned Champion of the ‘Frozen Savoury’ category at The Grocer’s New Product & Packaging Awards 2025 and now has listings in Ocado, Tesco and Waitrose. It will hit Asda freezers on 11 May.
The Superstars range was developed in response to demand from busy parents for more healthy, UPF-free and convenient meal options for their children, said Little Dish.
“Superstars has become a top-selling chicken nugget brand and, most importantly, brought new shoppers into the category,” said Little Dish founder Hillary Graves.
“The data shows 48% of sales in Tesco are incremental,” Graves added, citing Dunnhumby data [16 w/e 28 December 2025].
“Parents who wouldn’t previously buy chicken nuggets are happy to buy Superstars because they trust Little Dish to never compromise on nutrition.”
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