Pip Organic has secured Waitrose listings for two new kids’ snacking lines and its award-winning Fizz soft drinks range.
The challenger brand has launched a Pipcrunch range comprising bite-sized crunchy cubes made from freeze-dried bananas and strawberries (rsp: £3/4x6g).
It has also added a Strawberry & Mango variant to its Pipsticks range (rsp: £3/4x18g), joining existing Mango & Pineapple and Mango flavours. The latter will be available in Waitrose for the first time.
Arriving in stores this week, the new lines contain no added sugar, flavourings or artificial ingredients. They are made using a freeze-drying process that is designed to retain the fruit’s flavour, vitamins, minerals and antioxidants.
Pip Organic’s two-strong Fizz range has also landed in Waitrose in a new four-pack format (rsp: £5.50/4x250ml). Apple Fizz and Apple Cherry Fizz blend 100% organic fruit with sparkling water, with each 250ml counting as one of the 5 a day.
Aimed at the ‘tween’ (eight to 14-year-old) market, Apple Fizz won a The Grocer New Product & Packaging Award last year for offering a clean-label alternative for younger soft drinks consumers with a grown-up feel.
“We know from our own ‘Pip Parent Panel’ that consumers are seeking food and drink options that are appealing to children without unnecessary or hidden ingredients,” said Karen O’Flaherty, co-founder of the brand.
“Pip Organic exists to provide the solution, making it easier for parents to say “yes!” with our range of snacks and drinks made with 100% organically grown not-from-concentrate fruit and vegetables, no added sugar or sweeteners and no added colourings or nasties.”
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