Walkers has unveiled a posh crisp range aimed at “elevated” snacking occasions.
Called Gold, the range comprises four “premium-inspired” flavour combinations: Somerset Mature Cheddar & Onion, Sea Salt & Olive Oil, Black Truffle, and Cider Vinegar & Sea Salt (rsp: £2/140g).
Somerset Mature Cheddar & Onion, Sea Salt & Olive Oil and Black Truffle are available across grocery, convenience and wholesale, while Cider Vinegar & Sea Salt will roll out exclusively in Tesco from 4 November.
“Walkers Gold is a significant addition to our sharing portfolio and a launch we’re incredibly excited to bring to shoppers,” said Wayne Newton, senior marketing director at Walkers.
“From hosting friends and family this Christmas to sharing occasions throughout the year, our aim is to give shoppers more choice when they’re looking for something a little more elevated.”
Newton added: “For retailers, Walkers Gold creates an opportunity to encourage shoppers to trade up when selecting sharing snacks, while broadening the choice available across the wider Walkers portfolio.”
The launch comes after Walkers unveiled Wavy Cut in August, a two-strong range of ridge-cut crisps in Lea & Perrins Worcester Sauce and Sticky Teriyaki flavours.
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