Fuel10k has added a trio of yoghurt and granola pots and bolstered its porridge pot lineup.
Vanilla and Toffee yoghurts with chocolate granola, plus a Strawberry yoghurt with raspberry granola, have rolled into selected Asda and Morrisons stores (rsp: £1.89/173g).
They are non-HFSS, weigh in at 20g protein per serve, and target “time-poor consumers”.
Fuel10k has also added two porridge pots, Cinnamon Bun and Banana & Raspberry (rsp: £1.35/70g), which will hit Morrisons in mid-July, ahead of a wider grocery rollout.
It has reformulated its Golden Syrup porridge pot to “improve the taste, flavour and texture”. An updated pack design, tipped to improve shelf standout, will roll out across Golden Syrup, Chocolate and Salted Caramel later this year.
“We recognise that shoppers are increasingly looking for convenient yet delicious breakfasts to fit into their busy lifestyles, and we’re delivering even more choices to help kick-start their day,” said Fuel10k marketing director Dan Jalalpour.
“We have a great track record of bringing younger shoppers into the breakfast category, and believe our latest flavour innovations and recipe enhancement will drive even more consumers into the aisle,” Jalalpour added.
These innovations are just the latest in an ambitious pipeline from Fuel10k over recent months.
It added HFSS-compliant Multigrain Hoops in Cocoa Crunch and Original Crunch (rsp: £3.49/350g) in January. In the same month, Fuel10k also ventured into baking kits, adding Chocolate Muffin, and Original Pancake, Waffle & Crepe mixes.
Fuel10k then unveiled a 10-strong range of high-protein ambient meals and snacks, including instant soups and noodles, along with a duo of microwaveable pouches, in April.
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