Chocomel has scrapped its 250ml can in favour of a 300ml bottle across all channels.
The move to a larger 300ml bottle comes following the success of a limited rollout in the first half of this year.
The format is now available in Tesco and Sainsbury’s, alongside major wholesalers and distributors.
Independent segmentation research found that the resealable bottle variant was the most desired format among consumers and significantly enhanced the Chocomel drinking experience, the FrieslandCampina-owned brand said.
The bottle offered greater flexibility and convenience for various occasions including on the go, it added.
Chocomel is hoping to capitalise on the on-the-go occasion, which makes up the majority of soft drink sales.
“This packaging evolution offers a clear advantage for retailers, enabling them to further capitalise on the brand’s strong sales momentum,” said Gabriella Sudall, marketing manager at FrieslandCampina. “The new, larger bottle also provides enhanced visibility and presence on shelf, acting as a clear visual cue for shoppers and encouraging increased basket spend.”
The bottle includes easy sleeve removal and a tethered cap to reduce littering.
The change will be supported with marketing support over the next year, including an ATL campaign in 2026.
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