Glebe Farm Foods has launched PureOaty Coconut Oat Drink.
The Cambridgeshire business said the product (£12.30/6x1l) combined 15% British gluten-free oats with coconut cream to “create a naturally creamy drink with a subtle coconut flavour”.
The drink also only contains four ingredients – water, oats, coconut cream and salt – with no “gums, stabilisers, flavours or added sugars”.
Glebe Farm said the Coconut Oat Drink brought together “two important plant-based segments”, with Circana data showing coconut as the second-largest plant-based alternative after oat.
“Delicious served chilled, blended into smoothies and shakes, mixed into cocktails and mocktails, or added to coffee, PureOaty Coconut Oat Drink offers a versatile choice for a range of everyday occasions,” Glebe Farm said.
The launch coincides with a major branding revamp for the PureOaty drink range, aimed at putting “taste, trust, transparency and British provenance” at its heart.
Under the strapline “delicious oats made simply”, the packing refresh is designed to make the range stand out on shelf, make it easier for shoppers to navigate, and help drive both first-time and repeat buyers.
“Today’s consumers want more from the food and drink they buy. They’re looking for products that deliver on taste, quality and nutrition, made with simple ingredients,” said Glebe Farm Foods MD and co-founder Philip Rayner.
“Because we grow, mill and manufacture our oats ourselves, alongside working with trusted British growers, we know exactly what goes into every carton,” he added. “That control is central to what we do and helps us deliver the quality and consistency our customers know and love.”
It is available on its website and Amazon.
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