Greggs has increased the price of its meal deals for the second time in the past 12 months, but its CEO insisted “value remains uppermost in terms of where we’re focused”.
The food-to-go retailer, which today (12 May) reported a 7.5% rise in sales to £800m in the first 19 weeks of 2026, said it increased the price of its breakfast and lunch meal deals by 10p last week.
Greggs’ breakfast deal is now priced at £3.25, while its two-part lunch deal is £4.25. Its ‘Big Deal’, which launched in September 2025 at a £5 price point, is now available for £5.25.
It marks the second time the breakfast and lunch deals have risen in price over the past 12 months, having previously seen a hike in October.
Greggs CEO Roisin Currie said that with the retailer’s current predictions, “we don’t believe we need to put any other pricing through for the rest of the year”.
However, she warned that with the Middle East conflict, “things can change quickly”.
“Because we have hedged, we’ve got forward cover on commodities, we’re covered quite significantly in energy this year and some of next year, we’re feeling comfortable where we are just now. But I guess we’ll just have to continue to watch that data.”
Despite the price rises, Currie insisted Greggs was “making sure we continue to provide value for the customer”.
“At times like this, when you see consumer confidence stepping back, when you know how important it is for the consumer to actually get value for their money and make their budget go further, then we make sure that focus on value is absolutely critical.”
In other areas, Greggs has unveiled plans to open its first shop in an airport outside the UK, in partnership with global travel operator Lagardère Travel Retail at Tenerife South Airport.
The food-to-go chain said that as a destination for millions of UK and international passengers, this move represented an “excellent opportunity” to test its offering in an international travel hub.
Speaking of the opening, Currie said that if it proves successful, she hopes there will be “conversations to be had about other opportunities in the future”.
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