Heinz has unveiled a quartet of soups in “convenient” microwaveable pouches.
Billed as offering “elevated takes on familiar favourites”, the ambient pouches come in Butternut Squash & Spices, Chicken Broth & Garden Veg, Black Lentil Dahl, and Roasted Red Pepper & Tomato variants. They have landed in Tesco and Ocado (rsp: £2.25/350g).
The soups are made with natural ingredients, contain no added sugar and provide up to three of the recommended 5 a day. Roasted Red Pepper & Tomato and Butternut Squash & Spices are high in fibre, while Chicken Broth & Garden Veg is high in protein. Black Lentil Dahl is a source of both protein and fibre.
Designed as a “quick, portable meal”, they would offer a “modern answer to everyday lunch friction and ease the struggles of eating well on the go”, said Heinz.
It marks the first time Heinz has launched soups in a pouch format in the UK. In October, the brand rolled out a six-strong bagged soup range in Canada.
The pouches were developed in response to changing lunch habits, with almost half of UK professionals now taking a packed lunch to work more frequently than they did a year ago, Heinz said, citing research from Ocado.
“Our new Soup Pouches show how we’re modernising a trusted icon through new formats, not just new flavours,” said Alessandra de Dreuille, director of meals at Heinz. “We’ve designed them to make the category relevant to more people and more occasions, helping bring new shoppers into soup and supporting long-term growth.
“The recipes take their cue from fresh and chilled soups, but with the iconic Heinz taste, in a nutritious, convenient lunch, made with natural ingredients you can take anywhere.”
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