Lactalis UK & Ireland has unveiled the third and final phase of its £1.2m 2026 advertising campaign for its Seriously Spreadable Cheddar.
The dairy business is reprising its ‘Habits’ advert, which aired in 2025 and highlighted the “irresistibility” of the cheddar by showing the different ways customers eat it – from “Spooner” to “Scooper” to “Flipper”.
Each time the ad has aired it has led to a strong sales uplift, according to Lactalis.
“The Habits creative has already demonstrated its ability to connect with shoppers and support sales,” said Lactalis UK & Ireland group marketing director Héloïse Le Norcy-Trott. “Bringing it back across TV and digital channels gives us a proven platform to continue building momentum behind the brand.”
It will launch on 3 August and run for three weeks across TV, On-Demand and YouTube.
“As a leading dairy business, we have an important role to play in supporting retailers with strong, high-performing brands that drive growth,” Le Norcy-Trott added.
“Seriously has built a clear leadership position within the category, and this latest TV investment is designed to keep the brand front of mind, drive frequency and encourage more shoppers to choose Seriously Spreadable Cheddar,” she continued.
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