Posh tortilla chip brand Manomasa has unveiled a duo of popped chips.
Sour Cream & Spring Onion and Jalapeño Barbecue (rsp: £2.20/80g) are made with corn, chickpeas, quinoa and black beans, and weigh in at 80 calories per 20g serving.
They have rolled exclusively into Waitrose, sporting Manomasa’s “vibrant” new branding.
Manomasa has partnered with the British DanceSport Association, the independent body for Latin American and ballroom dance in the UK, to back the launch.
This “industry-first” partnership marked “a pivotal step” in the Valeo Foods-owned snacking brand’s “ongoing evolution”, it said.
“Together with Valeo Foods, we are planning some fantastic sponsorship activations throughout the year to promote the health and wellbeing benefits of dance and get more people dancing,” said BDSA CEO Neil Harrison.
It comes after Manomasa’s recent redesign divided the opinion of branding experts on LinkedIn earlier this month.
“It feels like they’re starting from scratch, potentially distancing loyal customers like me who come back for a trusted favourite,” wrote freelance graphic designer Mika Suetake in a post.
Meanwhile, brand and marketing consultant Ben Martin argued that the “new illustrated style enables them to communicate distinct visual personality”.
Value sales of Manomasa’s tortilla chips are down by 5.2% to £8.1m on volumes down 4.1%, according to NIQ data [52 w/e 4 January 2025].
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