Princes is set to expand its tinned fish portfolio with two premium yellowfin tuna products.
The seafood giant has launched its Princes Ocean Select Yellowfin Tuna Steak range (rsp: £2.75/160g) in two flavours: olive oil with lemon and olive oil with sweet chilli.
It will be available from 4 May in Tesco.
Usually served fresh, yellowfin tuna is known for its mild taste and soft texture. Princes said the SKUs would “bring Mediterranean inspired flavours to the table, as consumers look to elevate affordable home dining”.
As with the rest of the Princes branded tuna range, the yellowfin lines are sounced exclusively from Marine Stewardship Council certified fisheres.
“There has been a major shift in home cooking, where shoppers are looking for inspiring and sustainable ingredients, experimenting with flavours and taste,” said Princes marketing director, Jeremy Gibson. “We are seeing tuna feature in a growing number of meals, from salads & pasta, to sandwiches, to jacket potatoes and more.
“This is an exciting step for Princes, as we continue to innovate and expand our ambient fish portfolio.”
The brand plans to also offer a 3x80g format before the end of the year.
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