J2O has expanded its portfolio with the launch of a sparkling range to tap into growing demand for alcohol-free alternatives.
Available in Apple & Raspberry and Apple & Mango flavours, J2O Sparkling was “set to deliver standout chiller presence and drive impulse purchases”, according to supplier Carlsberg Britvic.
Amid falling booze consumption among younger shoppers, the range had been developed to provide “a sophisticated non-alcoholic option that still feels exciting”, it added.
It has launched across grocery and convenience in both single cans (rsp: £2/330ml) and multipacks (rsp: £3.50/4x330ml).
Carly Sims, socialising brand director at Carlsberg Britvic, said: “With J2O Sparkling, we’ve taken what consumers already know and love about its unique taste and given it a fresh, sparkling twist, creating a premium option that feels right for everyday get-togethers, relaxing evenings at home, or special moments worth celebrating.”
The launch will be supported throughout the summer with cross-channel activations and a consumer campaign featuring J2O’s Get to the Juice tagline.
Alongside the NPD, J2O is also set to introduce a 10x250ml multipack of its still Orange & Passion Fruit and Apple & Raspberry flavours (rsp: £7.50).
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