Müller UK & Ireland has announced a collaboration range of Corners with some of the country’s most famous biscuit brands.
Müller Corner lines with Oreos, Jaffa Cakes and Flipz have been created in partnership with Mondelez International and Pladis, and will launch on 9 September.
They will initially be available in single packs (rsp: 90p/124g), with four-pack formats (rsp: £3) due to follow later this month.
Müller explained it was responding to growing interest in “familiar, trusted brands being reimagined in new formats”.
The development will also be supported by a multimillion-pound integrated media and shopper campaign designed to build on Müller Corner’s ‘You Know How You Like It’ platform, which launched in April.
“By partnering with Mondelez and Pladis, we’ve combined the strength of Oreo, McVitie’s Jaffa Cakes and Flipz with the appeal of Müller Corner to create something new for the yoghurt aisle,” said Müller Yogurt & Desserts CEO Richard Williams.
He described the Oreo, Jaffa Cake and Flipz yoghurts as “a key launch” for Müller in 2026 and as an important part of its ambition to “put a Müller product in every fridge, ensuring we have products which meet every occasion from treat to health”.
Willams added: “Backed by one of our biggest marketing investments in recent years, we’re looking forward to working with our retail partners to bring these consumer-favourite brands together in store.”
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